When Dr. Ramkumar and Sharmila approached Ineffables, Lakshmi Medical Centre was a new clinic with a clear vision but many questions around positioning, branding and visibility. We stepped in to help shape the brand from the ground up.
The clinic had two founders with two very different specialities. Initially, both were promoted through the same social media page. We experimented with different content strategies, but soon realised that the two audiences were very different — and that became one of our biggest learnings from the project.
We initially tried to communicate both specialities through one Instagram account. It didn't work as expected — the audiences were different, the content was different, and the platform struggled to understand who the page was meant for. So we changed the approach.
Lakshmi Medical Centre is now growing with a stronger brand identity and clearer digital positioning.
Good marketing isn't about sticking to the first strategy. It's about observing, learning and changing when something isn't working.
Video testimonial coming soon.
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